As Wash & Glow expanded into new locations and grew its presence, there was a need for a unified brand identity that could effectively communicate its evolution from a local car wash service to a prominent franchise in Cyprus. The challenge was to create a visual identity that not only resonated with a broad audience but also clearly communicated the premium quality and care that Wash & Glow offers. The new identity needed to elevate the brand’s presence and position it as the top choice for car care while forming a solid foundation for future marketing initiatives.
The rebranding of Wash & Glow focused on creating a cohesive and modern visual language that encapsulates the brand’s values of quality, care, and customer satisfaction. Environmental graphics and signage, vehicle graphics, and uniforms were all designed to create a consistent brand experience that spans across multiple touchpoints, from physical locations to digital platforms. Social media graphics and a website UX guide were developed to enhance the online presence, further positioning Wash & Glow as the go-to destination for car care in Cyprus. The rebrand successfully communicates the brand’s growth, solidifies its position in the market, and strengthens its connection with the diverse audience it serves.
