Despite being a respected name in the industry, Kedo™ lacked a unified brand identity. The challenge was to create a new, cohesive identity that accurately reflected the brand’s values, personality, and mission. Additionally, as Kedo™ supplies a range of brands, it was important to create a strong brand architecture that positioned Kedo™ at the forefront of its offerings, ensuring it stood out alongside the other brands it supplied rather than being overlooked.
A new brand identity was created that stands out in the marketplace while focusing on animal nutrition and well-being. The visual identity reflects Kedo™’s energy and strong passion for animals, making the brand both memorable and impactful. Various brand activation designs were developed to help Kedo™ connect with a broader audience, both B2B and B2C. The brand communication strategy unified all messaging and ensured that Kedo™ was positioned as a leading force in the industry, placing it at the forefront of the market.
