interFRONTIERS™ lacked a strong digital presence and a cohesive brand identity. They needed a refreshed identity that better reflected their values, mission, and vision. The goal was to create a brand that would serve as a solid foundation for future digital marketing efforts and align with their focus on human connection. The challenge was to showcase their unique approach to corporate team building while making that human connection the focal point of their brand identity.
A new brand identity was developed based on a comprehensive brand communication strategy and messaging framework. This simplified the messaging, making it more direct and closely aligned with the company’s values and personality. The unique approach to connecting with audiences was highlighted through various brand activation designs, showcasing the company’s commitment to personal, career, and team growth. The updated brand identity and messaging now clearly communicate interFRONTIERS™’ dedication to boosting collaboration and enhancing performance within teams. Additionally, the website design and document templates were updated to create a cohesive and professional digital presence that supports their overall brand strategy.
