The natural supplements market is highly saturated, making it challenging for new brands to stand out. KINITRO™ needed a unique visual identity to compete in Cyprus while clearly showcasing its natural, organic, and vegan qualities. It was crucial to move away from the sterile, medicinal look often associated with supplements and instead create a brand that felt approachable, down-to-earth, and aligned with a healthy lifestyle. Additionally, KINITRO™ had a wide range of product categories, requiring a strong brand architecture to ensure that each product was easily recognizable within its category while maintaining a cohesive identity under the KINITRO™ brand.
The new visual identity system for KINITRO™ was designed to be clean and uncluttered, allowing key visual elements to stand out. The packaging features a structured pattern system using simple shapes and vibrant colours, creating a distinctive and recognizable look across all product categories. This approach ensures that KINITRO™ products are easily identifiable on shelves while maintaining a cohesive brand presence. The use of colour enhances the brand’s friendly and approachable feel, reinforcing its natural and organic positioning. Brand communications emphasize transparency and the connection between physical and mental well-being, positioning KINITRO™ as a holistic health brand that bridges the gap between body and mind.
