SEO

Turn Search Traffic into Business Growth

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Our Approach

Our mission is to align your online presence with your business goals through expert Search Engine Optimization (SEO). We leverage the full spectrum of SEO strategies, from technical optimizations to content and link-building, ensuring your website ranks higher and reaches the right audience. Whether your focus is organic visibility, lead generation, or long-term authority, we tailor our approach to meet your unique needs.

At the same time, we prioritize sustainable, high-quality SEO practices that enhance your brand’s credibility and digital footprint. This means optimizing your website structure, crafting compelling content that resonates with both users and search engines, and continuously adapting to algorithm changes.

With a data-driven mindset, strategic execution, and industry expertise, we don’t just improve rankings—we turn SEO into a powerful growth engine that drives meaningful business results.

How we help

Strategy & Setup
Benchmark initial SEO performance, Keyword Research, Topical map for primary keywords, On-page SEO audit, Off-page SEO audit, Set up Google Search Console, Google Analytics set up, Set up Yoast SEO or Rank Math SEO, Buyer persona, Competitor analysis, Monitor competitors’ rankings, Content audit & strategy, Google My Business Setup, HTTPS Check-up, Google webmaster tool set up, SEO Roadmap.


Content Creation
SEO Content Writing, Business Directories, Backlinks, FAQ Implementation

Technical SEO
Speed optimization, URL Structure optimization, Internal linking, Title Tags, H1, H2, H3 Tags, SSL Certificate, Meta Descriptions, XML Sitemap, Robots.txt, Broken Link Removal, Mobile Optimization, Alt Tags, Schema markup, Core Web Vitals, Duplicate content removal, Canonical Tags, 301 / 302 direct implementation, Custom 404 error page optimization, Bad/Toxic link removal.

How we work
Our minimum engagement is 12 months.
(Cancel your plan anytime without penalties)
Request & Proposal Agreement
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Once you reach out to us with your needs using the online form on our service pages, we will:

1. Review Your Request
Evaluate the information provided to understand your needs.

2. Set Up a Meeting
Schedule a meeting to discuss your needs in more detail.

3. Proposal Creation
Develop a tailored proposal with strategy, deliverables, timeline, and pricing.

4. Proposal Review & Agreement
Send the proposal for your review, make any necessary adjustments, and finalize the agreement.
After Agreement - Onboarding Stage (Month 1)
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Once the agreement is signed:

1. Onboarding Email
We’ll send you an email with all the onboarding information to guide you through our processes.

2. Initiation Meeting
We’ll set up a meeting with all stakeholders and decision-makers to learn about your business, complete necessary documents, and gain access to relevant accounts.

3. First Invoice
After the initiation meeting, the first invoice will be issued. We issue invoices on the 1st of each month for the same month.

4. Strategy Development
It takes 2 weeks to complete your strategy. During this time, we may schedule additional meetings to address any questions or issues and conduct research and analysis to determine the right KPIs and strategy.

5. Strategy, Action Plan & KPIs Presentation
At the end of the month, we’ll meet to present the finalized action plan, strategy, and KPIs for the remaining 11 months.
Implementation (Month 2+)
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Once the Strategy, KPIs, and Action Plan are agreed upon:

1. Implement Monthly Tasks
We execute the planned strategy and deliverables.

2. Monthly Reporting
At the end of each month, we review performance to assess if targets have been met.

3. Quarterly Strategy Review – Every three months, we evaluate and adjust the strategy if needed.
After Campaign
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Once the 12-month campaign is completed:

1. Final Campaign Report
A comprehensive report analyzing overall performance, key metrics, and results achieved.

2. Insights & Learnings
Assessment of what worked, areas for improvement, and key takeaways for future strategies.

3. Strategy Discussion
A meeting to review the report, evaluate results, and discuss potential adjustments.

4. Future Collaboration
We discuss whether to continue our partnership for the next year and plan the next steps if we move forward.
Customer reviews
Hear from our clients and see why The Obsidian Co is rated 5/5 on Clutch.co
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“Thanks to The Obsidian Co's work, we saw 229 online purchases, with an almost 17x ROAS!"”
A. Kardamila
Marketing manager, Kipling
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"Our website wasn't ranking for the competitive keyword 'mattresses.' Thanks to The Obsidian Co, within a year, we reached the 4th position"
Y. Polykarpou
CEO, Panstromasew
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"The Obsidian Co's expertise allowed us to raise €1M+ in crowdfunding investments in our online platform."
F. Larkos
Managing Director, Crowdbase
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"The Obsidian Co.’s efforts increased qualified leads, meeting expectations."
T. Iacovides
Marketing Manager, GPTW
Star iconStar iconStar iconStar iconStar icon
“Thanks to The Obsidian Co's work, we saw 229 online purchases, with an almost 17x ROAS!"”
A. Kardamila
Marketing manager, Kipling
Star iconStar iconStar iconStar iconStar icon
"Our website wasn't ranking for the competitive keyword 'mattresses.' Thanks to The Obsidian Co, within a year, we reached the 4th position"
Y. Polykarpou
CEO, Panstromasew
Star iconStar iconStar iconStar iconStar icon
"The Obsidian Co's expertise allowed us to raise €1M+ in crowdfunding investments in our online platform."
F. Larkos
Managing Director, Crowdbase
Star iconStar iconStar iconStar iconStar icon
"The Obsidian Co.’s efforts increased qualified leads, meeting expectations."
T. Iacovides
Marketing Manager, GPTW
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