The Obsidian Co™ - Services - SOCIAL MEDIA MARKETING

Our Approach

Our mission is to align social media with your marketing goals, using the full range of tools and advertising capabilities that platforms like Facebook, Instagram, and LinkedIn offer. Whether it’s brand awareness, lead generation, or online sales we tailor our approach to fit your business needs.

At the same time, we focus on building a branded, high-quality social media presence that reflects your company’s ethos and the value of your services. This means consistent messaging, visually appealing creatives, and content that speaks to your audience—not just for engagement, but for long-term brand positioning.

An Award-Winning Approach

2023

🏆 2 Nominations at the Global Social Media Awards (GSMA 2023)
🏆 Winner: Best Long-Term Strategic Use of Social Media (GSMA 2023)

2024

🏆 8 Nominations at the Global Social Media Awards (GSMA 2024)
🥈 Silver Award: Best Use of Social Media for Finance (GSMA 2024)
🏆 Winner: Best Use of Social Media for Retail (GSMA 2024)

2025

🏆 4 Nominations at the Global Social Media Awards (GSMA 2025)

With a data-driven approach, creative excellence, and industry recognition, we don’t just manage social media—we elevate it to a strategic business tool that drives measurable success.

How we help

Social Media Strategy
Social Media Management
Organic and Ad Content Creation
Ad Creation and Performance Management
Reporting and Analysis

How we work

Our minimum engagement is 12 months.

(Cancel your plan anytime without penalties)

Request & Proposal Agreement

Once you reach out to us with your needs using the online form on our service pages, we will:

1. Review Your Request
‍Evaluate the information provided to understand your needs.

2. Set Up a Meeting
‍Schedule a meeting to discuss your needs in more detail.

3. Proposal Creation
‍Develop a tailored proposal with strategy, deliverables, timeline, and pricing.

4. Proposal Review & Agreement
Send the proposal for your review, make any necessary adjustments, and finalize the agreement.

After Agreement - Onboarding Stage (Month 1)

Once the agreement is signed:

1. Onboarding Email
We’ll send you an email with all the onboarding information to guide you through our processes.

2. Initiation Meeting
We’ll set up a meeting with all stakeholders and decision-makers to learn about your business, complete necessary documents, and gain access to relevant accounts.

3. First Invoice
After the initiation meeting, the first invoice will be issued. We issue invoices on the 1st of each month for the same month.

4. Strategy Development
It takes 2 weeks to complete your strategy. During this time, we may schedule additional meetings to address any questions or issues and conduct research and analysis to determine the right KPIs and strategy.

5. Strategy, Action Plan & KPIs Presentation
At the end of the month, we’ll meet to present the finalized action plan, strategy, and KPIs for the remaining 11 months.

Implementation (Month 2+)

Once the Strategy, KPIs, and Action Plan are agreed upon:

1. Implement Monthly Tasks
‍We execute the planned strategy and deliverables.
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2. Monthly Reporting‍
At the end of each month, we review performance to assess if targets have been met.
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3. Quarterly Strategy Review – Every three months, we evaluate and adjust the strategy if needed.

After Campaign

Once the 12-month campaign is completed:

1. Final Campaign Report‍
A comprehensive report analyzing overall performance, key metrics, and results achieved.
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2. Insights & Learnings
‍Assessment of what worked, areas for improvement, and key takeaways for future strategies.

3. Strategy Discussion‍
A meeting to review the report, evaluate results, and discuss potential adjustments.
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4. Future Collaboration
We discuss whether to continue our partnership for the next year and plan the next steps if we move forward.

Customer reviews

Hear from our clients and see why The Obsidian Co is rated 5/5 on Clutch.co

“Thanks to The Obsidian Co's work, we saw 229 online purchases, with an almost 17x ROAS!"”

A. Kardamila

Marketing manager, Kipling

"Our website wasn't ranking for the competitive keyword 'mattresses.' Thanks to The Obsidian Co, within a year, we reached the 4th position"

Y. Polykarpou

CEO, Panstromasew

"The Obsidian Co's expertise allowed us to raise €1M+ in crowdfunding investments in our online platform."

F. Larkos

Managing Director, Crowdbase

"The Obsidian Co.’s efforts increased qualified leads, meeting expectations."

T. Iacovides

Marketing Manager, GPTW