Welcome to The High-Conversion Marketing & Sales Funnel — the foundational model that powers every successful campaign at The Obsidian Co.™

In this session, we break down the complete funnel we use to attract attention, nurture intent, and convert engagement into long-term revenue. You’ll see how each stage, from awareness to retention, connects through purposeful strategy, refined messaging, and creative consistency.

This is not a generic template. It’s the evolved version of the system we’ve built and optimized across industries, designed to align marketing precision with sales performance.

You’ll learn how to:

• Capture qualified attention with relevance and positioning that cut through the noise.
• Build trust through content and communication that educate, not oversell.
• Convert with clarity, using aligned marketing and sales triggers that guide prospects naturally to action.
• Sustain growth by integrating retention and remarketing into the same funnel logic.

By the end of this lesson, you’ll understand how to engineer a funnel that doesn’t just generate clicks, it creates momentum, loyalty, and measurable growth.