The Author and The Company
The author, Michalis Nikolaou, is the COO and Co-Founder of The Obsidian Co.β’, a performance-driven digital marketing and branding agency that he and CEO Christos I. Loizou scaled into a 7-figure business in under five years. With a background in Computer Science and deep expertise in systems, operations, branding, and performance marketing, he has helped brands worldwide optimize internal processes and drive significant revenue growth.