Target Audience & Strategy
Great Place to Work partnered with us to shift how business leaders — including HR Directors, General Managers, and Marketing decision-makers — saw their certification. Our goal was to reposition it as a strategic advantage, not just an HR achievement. We developed a B2B campaign focused on reaching professionals with decision-making power. LinkedIn was used to engage this audience directly, while Facebook and Instagram helped broaden awareness and visibility among related business profiles.
Implementation & Creativity
Our content strategy focused on showing the real business benefits of certification — stronger brand reputation, better employee retention, and higher engagement. We made sure every part of the user journey felt simple and valuable, from the social media messaging to the landing experience. We also highlighted that applying for certification is quick and straightforward, helping remove doubt and increase action.
Challenges & Solutions
The brand had little history with advertising, and many businesses didn’t fully understand what Great Place to Work offered. We solved this by clearly showing how certification helps companies grow — not just look good. Our platform-specific creative, paired with clear, benefit-focused messaging, helped change how people viewed the brand and encouraged the right audience to act.
Results & Evaluation
The campaign led to a 157.89% increase in leads — from 57 to 147. LinkedIn, Facebook and Instagram delivered a noticeable boost in visibility and engagement. More than just numbers, the campaign helped reposition Great Place to Work as a trusted and valuable partner to businesses looking to strengthen their brand and culture.
