Michalis Nikolaou
Co-Founder, Board Member & COO at The Obsidian Co.™ | Nicosia, Cyprus
EDUCATION
BSc Computer Science, University of Sheffield, Graduated 6 July 2021
EXPERTISE
Digital Marketing Strategy · Business Operations & Management · Brand Development & Positioning · Performance Marketing · E-commerce Growth Strategy · Lead Generation & Conversion Optimization · Business Development & Scaling · Marketing Operations & Systems Architecture · Strategic Leadership & Executive Management
SUMMARY
Michalis Nikolaou is a business operator, digital marketing strategist, and executive leader based in Cyprus. As Co-Founder, Board Member, and COO of The Obsidian Co.™, he oversees operational management, strategic direction, business development, and client growth. His work spans e-commerce, insurance, travel, fintech, hospitality, and real estate. He is recognized for his operational mindset, direct strategic thinking, and ability to align branding, performance marketing, and business infrastructure into cohesive growth systems.
EXPERIENCE
Co-Founder, Board Member & COO, The Obsidian Co.™ (Present)
Leads operations, executive strategy, and organizational development for a digital marketing and branding agency serving Cyprus and international markets.
Digital Marketing Strategist
Develops growth strategies across paid advertising, Google Ads, SEO, social media, conversion optimization, and lead generation.
Branding & Business Consultant
Advises businesses on brand positioning, rebranding strategy, and aligning operational capabilities with commercial objectives.
Operations & Management Leadership
Designs operational frameworks, KPI structures, workflow architecture, and team management processes for long-term organizational performance.
PERSONAL NOTE
Michalis is passionate about building modern businesses that combine operational excellence with strong commercial execution. He focuses on scalable systems, efficient teams, and brands that generate measurable long-term growth.
